It’s what wine-drinking Hello Kitty fans have been waiting for all year long. Branded bottles of alcohol adorned with everyone’s favourite cartoon cat have launched online and in select US supermarkets just in time for the holiday season. The target market might be niche, but the kitschy bottles are already proving to be a huge …

Wine connoisseurs, rejoice! Not only does wine leave a delightful taste on the tongue, but drinking it could make you smarter. We’ll definitely ‘cheers’ to that. According to Yale neuroscientist Gordon Shepherd, drinking wine activates more grey matter in the brain than listening to music and solving maths equations. Shepherd explores the connection between your …

It’s safe to say we consider ourselves to be carb connoisseurs here at Prima.co.uk, and think there’s nothing quite like a creamy dollop of mashed potatoes to warm the soul. Whether you stick to lashings of butter or even add a little cream, everyone always thinks their mash is the best out there. But now …

We like to think we’re practically carb experts here at Prima.co.uk, but that doesn’t mean we haven’t occasionally wondered whether we’re cooking our pasta to perfection, or whether it could potentially get EVEN tastier… Well, scientists now claim to have identified the ultimate technique for preparing your pasta like a total pro. The American Chemical …

Celebrity chefs Jamie Oliver and Gordon Ramsay have been feuding for some time now, but Jamie apparently wants to put it behind them. Though given his insistence that he’s taking the ‘high ground’, we’re not sure if this latest attempt to defuse their ongoing war will be any more successful than his last. ‘What I …