With an endless option of towels boasting a variety of features, it’s difficult to know which will live up to their claims. These tips and tricks from the Good Housekeeping Institute Textiles Lab will have you shopping like a pro. Be sure to check out our top-tested bath towels to find the right pick for you.
1. Check the Fiber Content
100% cotton is the softest and most absorbent. Don’t focus too much on premium cottons like Egyptian and Supima; they’re normally considered top-notch, but didn’t have much of an affect on softness, absorbency, or durability in our towel tests. Another option is a cotton/polyester blend: It’s often less expensive, quick-drying, and more durable.
2. Look for Production Highlights
Towel lingo can be tricky, but here are some keywords to look for:
Combed cotton: the cotton is brushed to remove short fibers, making the fabric softer and more durable.
Ring spun cotton: long and short fibers are tightly twisted, making the towel loops strong and smooth.
Twist: a description of how much the loop’s yarn is twisted. A high twist is more durable, but a low (or zero) twist increases surface area to make the towel plusher and more absorbent.
Hydrocotton, Microcotton, Aerocotton, etc.: brand names of manufacturing processes (not to be confused with actual types of cotton) to help increase softness and absorbency.
3. Visually Inspect the Towel
This doesn’t mean you should feel the towel for softness in store. In fact, manufacturers may put finishes on the towels to make them feel softer, but the coating will come off in the wash. Rather, make sure the edges are neatly folded and secured with close, secure stitching — it’s a sign of good quality craftsmanship. This prevents fraying and can help extend the towel’s life.
4. Consider the Weight
Towel weight is measured in grams per square meter (GSM). Generally, the higher the weight, the denser the towel and the more absorbent and plush it will be. 300-400 GSM is considered lightweight, 400-600 GSM is medium weight, and 600-900 GSM is the heaviest. The top performers in our test were in the 500-700 GSM range.
5. Know What You’re Looking For
It’s a matter of personal preference, but makes a big difference. If you want a super soft, ultra-absorbent towel, look for 100% cotton with dense, plush loops of yarn on the surface. If you want one that’s quick-drying and more durable, consider a cotton-poly blend or a lighter fabric with a low pile (short loops). Fluffy loops help the towel feel soft and absorb water, but they can take longer to dry and may show more wear from laundering.
