Coca-Cola has announced a pledge to recycle a used bottle or can for every one the company sells by 2030.
Calling it a “massive global ambition” the firm admitted its part in littering the environment and a responsibility to tackle the problem, BBC News reports.
The company, which markets 500 brands of fizzy drink, juices and water, will also work towards making all of its packaging recyclable worldwide.
Greenpeace said Coca-Cola should focus on reducing, not recycling, waste.
Coca Cola announced its “World Without Waste” campaign by acknowledging that food and drink companies were responsible for much of the rise in litter on streets, beaches and in the oceans worldwide.
“The world has a packaging problem – and, like all companies, we have a responsibility to help solve it,” Coca-Cola chief executive James Quincey said in a statement.
The firm also said it subscribed to the idea of a “circular economy” where resources such as aluminium, plastic and glass are re-used rather than disposed of.
As well as the well-known Coke brand, the firm markets dozens of other juices, sodas and teas including Fanta, Schweppes, Smartwater and Appletiser.
