Artur Janibekyan, the Head of the “Gazprom Media Holding” JSC (sub-holding of entertainment channels) and founder of Comedy Club Production gave a master class in one of Yerevan schools during which he presented formula for business success.
Find a right partner
The first formula for success is finding a right partner. “You cannot do business with a person with who you do not have common goals, common philosophy. While selecting a partner you should chose the one stronger than you. In such case you will ensure better development of your business. Your functions must differ otherwise you may have conflicts. You and your partner must have the same wish of reaching success.”
Do what no one else has done
“You should do a thing which no one has done before. You must believe in your strength and be convinced in success. Everyone thinks that he is not the one to start the work and succeed. But you should know that no one is better than you.”
Geography of business
“The potential of your business essentially differs regarding the geography. The business you have started in Singapore or the one you have launched in Pakistan differs regarding its perspective. If you have a chance to choose where to start the business you should select a place with better, uncorrupted, transparent and available system.”
Potential scale of business
The fourth step to reach success in business is its scale, development and the internet. “The business you have chosen must expand. The potential scale of your business is very important. A thing which has nothing to do with internet in the 21st century is mostly condemned to failure. If you spend resources and time but your business does not have scale and ability to be spread via internet, then you should think of how contemporary your idea is.”
The most important factor – the spiritual
The fifth important circumstance for reaching success is the spiritual factor, the most important one.
“If you have a good family, good friends, good spiritual world you have an opportunity to initiate, create reach success. It is a very important circumstance. This is your mood, your fortune, the way you treat the work. Its presence ensures the success of your initiative and its absence excludes any possibility of success.”
