Kim Kardashian is taking another stab at launching her own perfume, this time under her KKW Beauty brand. The beauty mogul shared an Instagram of what are actually orchids, captioned the photo “Gardenia,” and then tagged a blank Instagram account called KKW Fragrance. So I think it’s safe to say that after much speculation and hint-dropping, a KKW Beauty fragrance—featuring gardenia, not orchids—is coming.
Kardashian West first hinted that a new fragrance was coming months ago on an episode of Keeping Up With The Kardashians, then again backstage at the Forbes Women’s Summit earlier this summer. We even got a look at what appears to be tester bottles on her Snapchat in June. The Snap showed papers labelled KKW Crystal in the background, plus little baggies of crystals on the table. Perhaps the KKW Fragrance will be crystal-themed? Only time will tell. Kardashian told Forbes that we can expect a fragrance by the end of 2017.
Gardenia is clearly one of Kardashian’s favorite notes, since it was prominent in her first eponymous fragrance launch back in 2010. She described her original scent as “Jasmine, gardenia, tubarose! Its so me! Lol,” on Twitter that same year.
We will update this post with more information as it comes to light. In the meantime, you can still shop Kardashian’s old perfumes—which have a cult-like fan following, including by her half-sister Kylie Jenner–online now.
