Kylie Jenner, Rainer Hosch/WWD
During an interview with WWD, the 19-year-old TV personality’s mom Kris shared that Kylie Cosmetics has made $420 million in retail sales since its official launch 18 months ago.
Kylie first released her Lip Kits back in 2015 as a test product ct before establishing her company a few months later.
Kylie Cosmetics is projected to make $386 million in 2017 – a 25% increase from last year. “I think people were surprised that the brand is so successful because it’s something that Kylie‘s created but didn’t really expect the whole business to be the perfect storm,” Kris told the mag. “Once they tried it, saw it, wore it, were able to experiment with it, and it’s such a great product and it’s so well done, it just kind of exploded and I think that people were thinking, ‘Oh, OK, is she really a player in this business?’ And I think she proved that she is.”
