Billboard to launch music documentary series for Snapchat Discover
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03:44 2017-08-08

Billboard is producing the first original music programming to appear on Snapchat.

“Artist’s Pass” is a music documentary series that gives viewers a behind-the-scenes look at how musicians prepare for their performances. Episodes, which are sponsored by Honda, run about four to five minutes long and will feature artists Luke Bryan, Demi Lovato and Rae Sremmurd, with more to be announced, according to CNBC.

Snapchat is owned by Snap Inc., which went public in March. Its image and video sharing app reaches nine times more 18 to 34-year-olds in the U.S. than the average top 15 television networks, according to Nielsen.
This article originally appeared on Fortune.com