When it comes to Super Bowl ads, ‘ordinary’ goes right out the window. Companies pull out all the stops to get your attention, and so far, this year is no different. Danny DeVito is teaming up with M&M’s, and judging by the preview — featuring the actor bathing in melted chocolate — things are going to get weird.
So why is he swimming in chocolate? Aside from it being funny, it’s also a nod to past M&M’s commercials, which used to show the candies rise up through a pool of melted cocoa. But this time, it’s DeVito wearing a red M&M’s shirt.
“When M&M’s approached me about starring in their Super Bowl commercial, I quickly jumped on the opportunity to partner with such an iconic brand,” DeVito said in a press release. “Plus, who can resist seeing me in a giant pool of chocolate?!” (Honestly, who wouldn’t swim in chocolate if given the chance?)
This isn’t the first Super Bowl ad for DeVito; who starred in animated form in a Lipton Brisk ad.
A trailer for his animated film The Lorax also aired during the Super Bowl in 2012.
“Much like M&M’S, Danny DeVito knows how to entertain,” Allison Miazga-Bedrick, Brand Director of M&M’s, said in the press release. “We felt that Danny DeVito brought the perfect amount of humor needed for this year’s Super Bowl spot, and we know our fans will be delighted to see how he interacts with some of our beloved spokescandies.”
The full 30-second ad, which will air during the first quarter of the Super Bowl, will feature DeVito alongside singer and YouTube star Todrick Hall. It’s the first Super Bowl commercial for the candy brand since 2014, People notes. It’s unclear whether the chocolate-swimming is just for the teaser or for the full ad, but either way, it’s sure to get your attention.
