Shazam’s smartphone app is already tightly integrated with Apple’s Siri digital assistant.
Citing the tech news website TechCrunch, Reuters reports that the company could pay about $400 million for Shazam and that a deal could be signed as early as next week.
Shazam did not respond to a request for comment.
The price TechCrunch reported would fall far below Shazam’s most recent $1 billion valuation reported by PitchBook.
An acquisition of Shazam could help bolster Apple’s music efforts by making it easier for users to find songs and add them to playlists in its Apple Music service. As of mid-2017, Apple Music had 27 million subscribers, behind rival music streaming service Spotify’s 60 million users.
