Do you love shopping more than most things on Earth? Well there’s a good reason for this.
Scientists have revealed that the psychological effects of shopping on the human brain is comparable to sex.
They found this out by analysing Gamma brainwaves which are scientifically linked with higher mind states of creativity and extreme pleasure.
The scientists teamed up with mind tech experts MyndPlay and found 84% of shoppers experience a “buyers high” at check out.
The study said this feeling is also comparable to a Formula 1 driver finishing a race.
However, the research said there was a difference between people who bought things that accentuated their own style and those who bought things to follow the herd.
The “inspired shoppers” were the ones who experienced the high, but the “copycats” were left feeling exhausted.
So much so that the copycats experienced a 30% increase in mental fatigue every 10 minutes while shopping.
Rob Hattrell, Vice President of eBay UK, said: “Shopping is personal. It’s a reflection of what makes you, you.
“This fascinating research gives great insight into the highs that can be achieved when you hit the zone of inspiration and shop like nobody else.”
Inspired shoppers, however experience a prolonged mental high.
To get into the inspired zone, the research said all you need to do is be present and calm while shopping.
